The goal of this project was to choose an artist (past or present, famous or obscure) and create a promotional package for a fictitious lecture and guest critique he or she will offer at SVSU, including an event poster, postcard mailer,
brochure including biographical information and event program, and small collateral item. These materials
will be rendered in the style of the chosen artist, but should convey the location where the event will
take place.

The fictional event was to take place on Saginaw Valley State University’s campus.